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The Year's Biggest Films Urged Us to Consume the Wealthy Yet Again. We Continue to Ignore the Message.

A recurring idea runs through a host of 2025's blockbuster hits. It's an idea that stretches far back to the era of silent film comedy. In James Gunn’s *Superman*, the evil force is a greedy, heartless billionaire exploiting his enormous resources to defame Earth's greatest hero while controlling world events for personal gain. In *Jurassic World: Rebirth*, the bad guy is a wealthy pharmaceutical heir squandering tens of millions to throw the heroes into a monster-filled danger zone for his own profit. Within the animated sequel *Zootopia 2*, the villains are a family of ultra-rich lynxes who pilfered a kindly mom’s life-changing idea and framed her for murder, all for their own profit.

A Tradition of Cinematic Elite Villainy

In the remake of *The Running Man*, Josh Brolin embodies a affluent bad guy running a TV network that earns a fortune by preying upon and eliminating people enduring desperate poverty, while employing digital impersonations and a well-honed smear campaign to depict them as avaricious, indolent, terrifying criminals. The musical *Wicked: For Good* doesn't highlight wealth disparity as overtly, but its villains reside in clear extravagance while preying upon and oppressing Oz's most vulnerable population, forcing them out of jobs and into bondage. *Ne Zha 2*, the year's top film, pits the tough inhabitants of a struggling farm town against arrogant elites who live in extravagant sky-high mansions above the clouds. Interestingly, the agreeably goofy comedy reboot *The Naked Gun* revolves around a billionaire's scheme to bring about global armageddon — to make money, of course.

It is not especially new in a string of movies assuming as fact that rich people have excessive influence, are devoid of conscience, and a bottomless, entitled hunger for increased fortune. "The wealthy are antagonists and plucky heroes are heroes" as a plot device stretches back to the birth of movies, with Chaplin’s silent movies pitting his chronically destitute beloved underdog against corporate bosses, authority figures, and clueless rich men. Beginning with the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that refreshed the exact same bit for the era of the rapacious, destructive entrepreneurial bad guy, the entire history of cinema is packed with "eat the rich" stories, which take it for granted that affluence is at odds with basic human values, and applaud the defusing, downfall, and sometimes elimination of the rich and powerful.

The Catharsis That Changes Nothing

And yet, somehow, we never actually eating the rich. Whenever elected officials follow a new mass shooting event by pointing fingers at graphic media, I roll my eyes, because if people really were that impressionable — if repeated viewing to an idea via media was enough to allow it to permeate the collective psyche — surely American society would not persistently revere billionaires. And yet the news demonstrates regularly that a alarming number of Americans instinctively link affluence to intelligence and importance, even after one hundred years of history's most popular movies conveying the reverse.

If anything, it looks as though the never-ending cycle of class-conscious storylines in American cinema has given us a relief valve that hinders meaningful change. Provided with a steady diet of mostly uplifting stories where the underdog wins, while the billionaires are neutralized and shamed, everyone can walk away feeling good about justice being served. These films are like moral fairy tales, suggesting that the system works, and that plucky heroes will weed out any corrupt individuals among the largely hard-working, virtuous, deserving wealthy who pulled themselves up by their bootstraps.

A Sharper Edge in 2025

But while 2025's movies are not novel in that respect, they do follow some modern developments among anti-wealth stories: They’re getting more furious, more pointed, more direct, and apparently more fatal. It is seldom sufficient nowadays to see rich people be taught a lesson in empathy, like in 1941's *Sullivan's Travels*, or forfeit their fortune to the people they oppressed, like in 1983's *Trading Places*. In 2025, avaricious, malicious wealthy people were eliminated by mythological beasts (*Death of a Unicorn*) and eaten by a enormous hybrid beast (*Jurassic World: Rebirth*). They were destroyed on a alien world (*Mickey 17*) and shot in the face at close range on a broadcast (*The Running Man*). They were killed with a improvised weapon (*Companion*) and assaulted fatally by an up-and-coming rival (*Him*).

"Very few of 2025’s extremely affluent villains get the driven away in cuffs ending, possibly since it’s become so clear that rich people live by a separate justice system, and are highly probable to purchase their freedom."

The "off to face justice" resolution fails to deliver anymore. Rather, these villains are apt to die at the conclusion of their movies, often in especially horrific, fitting ways.

Key Exclusions

A few stories differ, certainly. Lex Luthor in *Superman* is only humiliated, exposed, and sent to prison. Sinful schemer Julian Dillinger in *Tron: Ares* winds up exiled to the digital realm, where he’s clearly being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* forfeits all his money and is redeemed as a person. The wealthy lynx dynasty members in *Zootopia 2* are unmasked as culprits, but they don’t meet|avoid

SL
Written by

Shannon Lowe

A UK-based business strategist with over 15 years in technology consulting, specializing in digital transformation and enterprise solutions.

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